bq. The bigger fear, and some say opportunity, for advertisers is how to keep their brand messages in front of consumers as iPods, other portable media players and increasingly sophisticated mobile phones pick up speed and vie for time once dominated by television and the 30-second ad.
Video iPod terrifies TV advertisers

No one seems to pause and think: "Maybe they don't want our 'brand message'? Maybe that's one of the selling points of the technology?"

Sometimes I think advertisers want us to just lie down and stare at their commercials all fucking day. No, thanks, I have a brain and it prefers content...