SURF NAKED: sharks hate to peel their food

English Majors: Job Opening

December 5, 2005 - 10:04pm

Yeah, okay, just kidding; you still have a worthless degree. But apparently that’s because you don’t need to know the English language to get a job in an industry that relies on it.

We get a decent amount of PR-style mail at MG, like other Mac sites, because people are of the odd impression that we actually care that someone’s released a product. (MG is not a news site.) What amazes me about this is that, beyond not understanding where they should send PR releases, a great number of them quite impressively destroy the English language … in the actual release.

As an unwilling example, I present one received today. The commentary around the two-paragraph release was the culprit; whoever wrote the actual release went for the real high school diploma and not the GED (yes, child, the comment form is below, have fun).

Where do you list the applications that Store and Execute Appliscript? Your members may want to tinker with the following software [not going to plug this] software that uses APPLESCRIPT.

All news agrigators picked up on our recent released application [not going to plug this], however this did not reach our target market Applescript programmers and inventors.

Here is an update to our press release. If you can direct me on how to engage programmers in the interest keeping the media centre open to any media types not just the big ones.

I mean … just … wow. I’m willing to give in to a few errors as I’m not above reproach, myself. At the point that I stop, back up, and re-read a phrase three times, however, I’m just going to call it bad English.

I don’t feel like an ass when I say there’s no excuse for it, because there isn’t. I was a freakin C-student myself and here I am with a rather decent control over basic English. I can write well-composed letters and hold my own in a professional conversation over any medium. Yet, somehow, a large number of people completely failed to grasp something as simple as transposing speech to the written word in over a decade of schooling.

Sounds like allot of people hitting our website are waiting for something to happen from Apple. Well we were waiting as well and as one user posted on [not going to plug this] “the user has the ability to take it and set the standards now”. [not going to plug this] is not a one stop solution like [not going to plug this, either], it is more user definable and can also command [not going to plug this, either] and [not going to plug this, either] as well. It’s Digital TV vs Internet TV and good cheap content is what we want. We know [not going to plug them] will take [not going to plug this, either] further and we love what they have done with the first version, so we have incorporate it into our software on top of the first menu so nobody misses out.

Future upgrades to [not going to plug this] in the coming weeks will include a Themes importer. There has also been suggestion of an small screen version in the near future.

Talking with distributors of [not going to plug them] they have said that it may come down as much as $20 in the near future. As for the rest of the hardware more choice and lower costs are only just round the corner. So dip your toes in the water is warming for the Mac Media Center.

No, this isn’t the well-written part, in the case that you actually had to be told. This is the PR’s epilogue. How do I know? I read straight through the PR and it was very simply written, but clean and clear. When I had to backtrack again to understand what was being said, I knew I was back to the original writer.

How the hell do you get a job writing this stuff if you can’t even write it?

Emily Hambidge said

Interesting posting – I totally agree. I write all of the press releases and handle all other PR matters for MacZealots.com. First, let me say how hard it is to always get the right email address. Some people change the address they want things sent to, while others ask that it be sent to press email addresses and then those can end up being wrong, too. But there is no excuse for bad writing. If you can’t do it, then find someone who can. I’m not saying that everything I send out is perfect – when the guys finish writing a piece at 2 a.m. that needs to be posted by 2:05, it can be hard to give it all the time I would like – but I certainly try to maintain a decent reputation for the company.

I think that a lot of people in this industry are so focused on making great applications or writing good code that they forget the importance of things like press releases. That’s why there will always be jobs available for English majors. My guess is that this guy wasn’t hired based on his English skills; at least I hope not. So don’t go bashing the entire field. As you’ve just pointed out, it’s very important.

Adam Knight said

I’m not after the entire field, I’m just after the people that can’t be bothered to learn how to take their spoken English and put it down into the written word in some understandable form. Doesn’t have to be PR, though it does surprise me that someone made it into that job with this level of “talent” at hand.

“Though the academic authorities are actually proud of conducting everything by means of Examinations, they seldom indulge in what religious people used to descibe as Self-Examination. The consequence is that the modern State has educated its citizens in a series of ephemeral fads.” — Nash’s Pall Mall Magazine. April, 1935 – G. K. Chesterton